ENTREPRENEUR

DIGITAL TRANSFORMATION EXPERT

LECTURER & SPEAKER

Maurizio

Murciato

I am a Digital Entrepreneur
in the industry segments of
Tech, Social Innovation,
Media & Entertainment.

An early adopter who loves to
tweak, mod & hack
ideas and businesses.

ENTREPRENEUR | DIGITAL TRANSFORMATION EXPERT | LECTURER & SPEAKER

Maurizio

Murciato

I am a Digital Entrepreneur
in the industry segments of
Tech, Social Innovation,
Media and Entertainment.

An early adopter who loves to
make, tweak, mod & hack
ideas and businesses.

I am a Digital Entrepreneur
in the industries of
Tech, Social Innovation,
and Entertainment.

As an early adopter,
I enjoy tweaking,
modifying and hacking
ideas and businesses.



ABOUT ME

I am a creative entrepreneur with a focus on social innovation and live entertainment. With over 15 years of dynamic experience across a broad range of functions in tech, digital, entertainment, and unconventional media.

My core competencies include hacking business and revenue models, product design and development, and creating newsworthy cross-media campaigns and events for client acquisition, activation, and retention.

My specialties are digital transformation programs for open innovation initiatives and corporate innovation strategies.

I have proven my ability to combine vision, creativity, and strong business acumen with team management and leadership qualities to support change management, digitization, business modeling, go-to-market efforts, product launches, branding initiatives, and positioning of companies and products for success.



AREAS OF EXPERTISE

INNOVATION STRATEGIES 90% 90%
EMERGING TECHNOLOGIES 80% 80%
BUSINESS & REVENUE MODEL HACKING 90% 90%
PRODUCT DESIGN & DEVELOPMENT 85% 85%
DESIGN THINKING 85% 85%
LEAN & AGILE METHODOLOGIES 70% 70%
SALES AND REVENUE MANAGEMENT 90% 90%
BRANDING AND POSITIONING 90% 90%
UX/UI DESIGN 70% 70%
DIGITAL MARKETING STRATEGY 85% 85%
FUNNEL DESIGN & HACKING 75% 75%
ONLINE ADVERTISING 80% 80%
DIGITAL MARKETING AUTOMATION 75% 75%
EMAIL MARKETING 80% 80%
DIGITAL PR AND INFLUENCER MARKETING 80% 80%
SOCIAL MEDIA STRATEGY 85% 85%
EVENTS MANAGEMENT 90% 90%
UNCONVENTIONAL MARKETING AND ADVERTISING 85% 85%
INFO-MARKETING 75% 75%
PERSONAL BRANDING STRATEGIES 75% 75%
PUBLIC SPEAKING 85% 85%
COACHING 70% 70%



RECENT JOBS

Founder & CEO

PLESH > 2019 – Today

As the CEO at PLESH, I am accountable for shaping the company’s vision, overseeing team management, and formulating strategies.

PLESH represents my latest entrepreneurial endeavor, focusing on software production for the events and live entertainment industries. Founded in 2019, the company emerged through collaboration with a team of Gen Z and Millennials who bring their expertise in IT, cinema & telecommunications, web development, UX design, video & event production. Together, we operate as a software house dedicated to fostering innovation and digital transformation within the Live Communication and Live Entertainment sectors.

PLESH is committed to developing, integrating, and interoperating interactive solutions and technologies for physical, digital, or hybrid events. Our work extends to web and mobile proprietary platforms, including 2ndStage and Winston. Notably, PLESH received the “Best Digital Events Platform” award in 2021, 2022, and 2023.

Partner & Advisor

VISIONARY > 2019 – Today

I am a Producer and Advisor for the non-profit organization called VISIONARY. In this role, I advise the founders on marketing, partnerships, and project development, and I produce the event with my company, Plesh.

VISIONARY DAYS is the organization’s flagship annual event, which is decentralized and connected. It is a place where thousands of young people across Italy come together once a year for ten hours of continuous brainstorming among hundreds of roundtables in thousands of homes that are virtually connected. The event aims to tackle environmental, geopolitical, bioethical, and social justice issues and to shape the future we want to share. The collective debate is enhanced by inspirational talks, and the AI-based platform “Lee” virtually connects the debate tables. It receives everyone’s output, processes them simultaneously, and returns an immediate synopsis of everything that was discussed during the session. The entire debate is compiled and organized into a Dynamic Manifesto – a book that holds all the visions generated by thousands of young people involved in one brainstorming. The Manifesto is printed and distributed, or a PDF is emailed to all the participants, summarizing the Visionary Days.

Founder, Partner, Board Member

THE IMPOSSIBLE SOCIETY > 2015 – Today

I founded and launched a successful entertainment company that specializes in hybrid gaming experiences, the production of temporary and permanent attractions for events and theme parks, escape-room stores, virtual and augmented reality games, cross-media treasure hunts, and urban exploration games.

The company is currently listed as one of the top 10 attractions in Milan, Italy and is a part of DUDE Group, one of the biggest independent advertising companies in Italy.

The Impossible Society is a fictional game that revolves around the story of a mythical secret organization. This organization is dedicated to exploring the potential of the human mind and has a history of controlling politics, finance, and historical events through lobbying, espionage, and secret intelligence. Users engage in various adventures, both real and digital, with the goal of being recruited by the organization and promoted to higher levels of authority.

Corporate Innovation & Digital Transformation Manager

TALENT GARDEN > 2018 – 2020

I was responsible for product and business development for the business units of a holding company’s B2B clients, which include co-working spaces, an innovation corporate education school, events, and a corporate programs agency, to support the reorganization of the company, after securing a large “Class A” funding from a group of venture capital firms.

Talent Garden is the largest network of campuses in Europe for professionals working in the tech and digital industries. The organization supports corporates by integrating them into the tech community to encourage them to work and think differently from their own businesses.

Academic Coordinator

IED > 2011 – Today

I am responsible for designing and coordinating the “Event Management” bachelor’s degree academic program, which includes selecting and overseeing courses, teachers, and lecturers with direct reporting to the board of directors. The program has 25 courses and 150 students per year.

The Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual arts, and management of creative industries for over 40 years. They offer various undergraduate and masters programs, training seminars, workshops, summer courses, and continuing education programs in local languages as well as in English. IED is an international network based in Italy, Spain, and Brazil, with four different schools for design, fashion, visual communication, and management.

Head of Sales & Marketing

PIANO B > 2011 – 2018

I developed a successful independent creative communication agency specialized in events and experiential marketing campaigns.

During my tenure, I implemented digital inbound marketing and content strategies that led to quadrupling of the company’s revenue and workforce, transforming the company’s culture and business model. As a result of these efforts, the agency won 30+ international awards.



LECTURES & SEMINARS

IED, European Institute of Design

Master Course in “Event Management”
Master Course in “Brand Management and Communication”
Bachelor Course in “Event Management”
Bachelor Course in “Accounting and Sales”

Bocconi, School of Economics & Management

Master Course in “Marketing & Communication (MiMeC)”
Master Course in “Marketing Events”
Master Course in “Science in Economics & Mgmt for Arts, Culture, Media & Entertainment (ACME)”
Bachelor Course in “Digital Marketing & E-Commerce, Advanced”
Bachelor Course in “Events, Mega-Events and Creative Industries”
Bachelor Course in “Communication Events & Entertainment Industries”